{
    "title": "adidas lleva la pasi\u00f3n del f\u00fatbol a Macrofest con el lanzamiento de sus nuevas Away Jerseys",
    "modified_at": "2026-03-23 11:51:17",
    "published_at": "2026-03-24 14:15:00",
    "url": "https://adidas-panama.prezly.com/adidas-lleva-la-pasion-del-futbol-a-macrofest-con-el-lanzamiento-de-sus-nuevas-away-jerseys",
    "short_url": "http://prez.ly/h29d",
    "culture": "es_419",
    "language": "ES",
    "subtitle": "adidas reafirm\u00f3 su liderazgo en el deporte y la cultura al formar parte de Macrofest como patrocinador oficial, donde ofreci\u00f3 a los asistentes una experiencia \u00fanica que fusion\u00f3 f\u00fatbol, estilo urbano y creatividad.",
    "slug": "adidas-lleva-la-pasion-del-futbol-a-macrofest-con-el-lanzamiento-de-sus-nuevas-away-jerseys",
    "body": "<p>Durante el festival, la marca instal&oacute; un stand interactivo que se convirti&oacute; en uno de los principales puntos de encuentro del evento. Los asistentes pudieron disfrutar de m&uacute;ltiples actividades, incluyendo personalizaci&oacute;n de camisetas, una mini cancha de f&uacute;tbol, espacios de peinados y trenzas, as&iacute; como zonas especialmente dise&ntilde;adas para capturar momentos y compartirlos en redes sociales.</p><div\n    id='gallery-0057b355-8369-41a4-b12a-d81f29c7e9cb'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Uno de los grandes protagonistas del espacio fue la exhibici&oacute;n y venta de las reci&eacute;n lanzadas <strong>camisetas de visitante.</strong> Los asistentes tuvieron la oportunidad de ver, medirse y adquirir su camiseta favorita de esta nueva colecci&oacute;n.</p><p>Con este lanzamiento, adidas vuelve a marcar un hito en el f&uacute;tbol mundial. Donde destaca el esperado regreso del emblem&aacute;tico logo Trifolio al m&aacute;ximo escenario del deporte, con una clara inspiraci&oacute;n en la est&eacute;tica de los a&ntilde;os 90.</p><div\n    id='gallery-3516b0fd-d2cb-4aad-9bb9-ed63e2ff315f'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>La colecci&oacute;n incluye un total de 25 camisetas de selecciones nacionales, entre ellas 13 ya clasificadas al torneo, consolid&aacute;ndose como una propuesta que trasciende el terreno de juego para convertirse en un fen&oacute;meno cultural. </p><p>El ambiente del festival tambi&eacute;n evidenci&oacute; la fuerte presencia del street style entre influencers y asistentes, quienes optaron por vestir prendas de la marca, destacando especialmente las <strong>Away Jerseys</strong>. Estos outfits fueron lucidos de manera original, convirti&eacute;ndose en una fuente de inspiraci&oacute;n de cara a la pr&oacute;xima Copa Mundial de la FIFA 2026&trade;.</p><div\n    id='gallery-87ef6f1c-ac74-4230-a58b-80b2a6078426'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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